One of the important things that you need to do to advance your Google Analytics strategies is to first ask your business questions. This step is very crucial because it will determine how well you will be performing in using the tool. The way you utilize Google analytics should be driven by your business questions. It is important that you know where to look or what to analyze. The first step cant be found within your Google Analytics but within your business processes.
Now that you have business questions in mind. The next thing you need to do is to have a process in place. This step is very crucial as well because it will serve as your over all guidelines from the very beginning of the process to the last stage. Having a framework will also serve as your approach on your data analysis so it would be easier for you to implement your plans and strategies. The good thing about our generation today is that most of the tactics that could help you improve your data analysis can be found online.
It is also important to set up your business goals and values. As a matter of fact, one of the common mistakes that users commit is not having a solid plan from the very beginning of the process. It could either be no goals configured or goals configured in a wrong way or goals configured without goal values. When this happens, it will be a disaster for your data analysis. Hence, it is really significant to ensure that you have your Google analytics goals configured correctly with the right goal value. Google analytics allows users to set up their goals.
Apart from setting up your goals, it is also important to set up annotations. As you may know, it can be a huge help in your data analysis. There are lots of benefits of setting up annotations in Google analytics. First, it allows you to track issues on your website. Second, it gives you freedom to launch offline campaigns. Third, it allows you to modify your prices based on the competition. Next, it also allows you to start new online campaigns and lastly, through setting up annotations, you can have traffic spikes in social. Experts recommend to take a note of the activities that can impact your data. But in doing so, you should be very careful.
Setting up intelligence events can also be a tremendous help in your data analysis. Basically, there are two types of intelligence events that you can use: automatic alerts and custom alerts. Automatic alerts are designed for you to help you pinpoint major changes in your data and other factors that could create changes. On the other hand, custom alerts allow you to monitor custom changes within your data. When setting up intelligence events, it is also important to consider some factors such as alerts conditions, alert names, email alerts and others.
To enhance your insights, you should also add custom segments. One of the best things about Google analytics is that it offers you different segments where you can choose from. As you may know, these segments help you to easily analyze a particular segment of your data. It is a powerful method that you can do to effectively manage your data analysis. Apart from custom insights, it is also advisable to use filters. These are applied to your data. It is advisable that you read more about segments in Google analytics so you can get more insights.
Last but not the least, it is advisable to automate Google analytics reporting for your convenience. Transferring your data to an environment where you can easily manipulate and analyze your data set can be a great way to speed up your analysis. As a result, it will be easier for you to learn all about the metrics and dimensions of Google analytics. Consequently, you will be efficient in managing and working on your data analysis. With this, you can get the main benefit of Google Ads Automated Bidding feature.
Overall, there are lots of factors that you need to consider so you can fully utilize Google Analytics.